A township entrepreneur app designed to solve high joblessness and inequality
learn to earn

A proven track record of success in digitizing the township economy and delivering services to market in a reliable and cost effective manner.


* Requires iOS 7.0 or higher

how to get started

Start earning while learning in five easy steps!

Download the app from:

Fill out the application.

Enroll in our incubator ecosystem program.

A programme designed to ensure you get on the job training with Microsoft and Seta certification.

Become an entrepreneur, learn to earn.

what is shelfline?

shelfline is one of the companies that have realised the benefits of utilising communities and informal markets as an alternative distribution channel. Taking this route to market, the company has created opportunities for entrepreneurs in distribution while also connecting their smaller customer base through their Local Distribution Progamme (LDP). Since inception, this programme has grown in leaps and bounds and has seen an impressive growth of female-led LDPs across the business. The LDP programme was started in 2016 to empower upcoming entrepreneurs who are looking for business opportunities in the community by providing them with the necessary support to become “logistic” partners to the business. These individuals are properly equipped with training in customer service, stock management, IT systems and financial literacy, all with the aim of ensuring that the business’s products are delivered timeously and in an efficient manner.

become an entrepreneur

shelfline is an application designed to digitize the township economy by affording its student the chance to earn while learning. Our incubator program focuses on providing you with a blended curated learnership. Upon completion each student will receive a Seta Accreditation Certificate and Microsoft Certification.

Our “business in your pocket” provides you with the necessary skill development for the sustainability of your own business. Our goal is to create 3,5 million jobs servicing 500 000 stores, linking existing infrastructures in townships with a serviceable market solution.

suppliers, corporates and brands

shelfline has designed an efficient way to deliver within the townships through an innovative solution that involves entrepreneurs from the community. shelfline’s Local Distribution Program (LDP) gives community members the opportunity to deliver products to stores through our sub distributor and resellers network. The program encourages standalone third-party distribution businesses and is a reliable and cost-effective last mile solution.

shelfline’s LDP enables full control of the order-to-cash cycle by the distributor and mutual growth through small flexible deliveries. Enrol your brand in a cost effective and reliable route-to-market that gives live performance tracking of your execution in the townships.

become a logistics partner

If you have your own transport you can become a shelfline logistics partners.

We looking for Uber drivers, Bolt, and SA Taxis. Anyone with wheels can deliver the last mile for brands that they know and love.

Register your vehicle on our app and get offered a delivery route and deliver the last mile distribution service.

shelfline's process ecosystem

We use local township entrepreneurs to deliver the last mile services for South Africa’s most loved brands.

We provide the entrepreneur with their own exclusive route, and they deliver a service to the townships. Suppliers deliver goods to Hubs in 55 townships across South Africa in which spaza stores are mapped out to give 100% coverage.

Field Sales Reps pre-sale to the spaza stores. The logistic partner then collects from the Hub & delivers to spaza or tavern store who then pays via e-wallet or cash, providing on-going market intelligence reporting.

Buy your airtime, sim cards and have the tech that gives you live visibility of your market performance.

shelfline pillars

our entrepreneurs success story

Watch our entrepreneur members showcase their success by completing their job training, and ensuring our development plans grow their business capability.


our team

Our talented group of executives have experience as flourishing entrepreneurs, and have the necessary skills to provide you with a platform to learn on the job.

Orin Roesstorff
Chief Architect
Thabiso Bapela
Dianne Corte
Chloe Frampton
Media Talk
Grant Beyers
The Mentor
Fred de Beer
Special Advisory
Graeme Cann
W Cape SME

refer a friend

shelfline a platform designed to help create opportunities for township entrepreneurs. If you have a friend that would be interested in becoming their own boss, share shelfline with them.

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