A community platform that has the perfect balance of functionality and design to allow for youth, to place orders, gather marketing intelligence and audit the townships.

A proven track record of success in digitizing the township economy and delivering FMCG services to market in a reliable and cost-effective manner.


* Requires iOS 7.0 or higher

how to get started

Start earning while learning in five easy steps!

Download the app from:

Fill out the application.

Enroll in our incubator ecosystem program.

A programme designed to ensure you get on the job training with Microsoft and Seta certification.

Become an entrepreneur, learn to earn.

what is shelfline?

Empower yourself – sell your favourite FMCG brands with us

Take your future into your own hands, enjoy flexible working hours, a dedicated support team, and unlimited earning potential, across South African townships. Stay in control of your schedule and sell within 10km from where you live to spaza stores, taverns, hair salons and more.

The Shelfline selling platform is designed as a community platform that helps improve safety, security, and service delivery in communities by leveraging Shelfline and SA taxi connect technology. It provides a range of features such as marketing reporting, community reporting, and location-based services that enable users to sell to stores, report marketing intelligence, request assistance, and receive alerts in real-time, learn while you earn, and sell the brands you love. The platform connects FMCG with community responders to provide prompt and efficient assistance when needed for fulfilment of trader needs. Additionally, the platform enables citizens from local communities to participate in improving service delivery issues to traders in the townships, provide value competitor and category information and tracking progress on reported analytics. Overall, the platform serves as a community platform that promotes citizen engagement, transparency, and accountability in community safety and service delivery.

Become a sales entrepreneur

  • To succeed, businesses must concentrate on boosting sales and staying up to date with new sales tools.
  • Below platform list will help small businesses in boosting productivity and sales.
  • The right sales productivity tools which has enhanced internal team collaboration and sales with the community.
  • Digital Sales reps can use technology platform to sell while on the go by learning how to sell and having access to useful tutorials which focus on streamlining sales tasks.
  • Digital Sales reps can save time and money by using our platform software
  • Imagine a world, where you are a digital agent on behalf of the brands you love and consume

To drum up sales and surpass your competitors, you need much more than these business fundamentals, and we build a platform that maps out FMCG steps to a call, and allow for digital agents to start selling to local township traders.

The impact of daily sales on our platform in modern business is immeasurable. A lot can be done by using the our digital sales productivity tools. With the high-end sales team tools, you can not only increase your sales but also improve internal team collaboration for offering better services to the clients. We provide you the training, the skills and the brands to sell to your local trader.

Suppliers, Corporates and Brands

shelfline’s enables full control of the order-to-cash cycle by the distributor and mutual growth through small flexible deliveries. Enrol your brand in a cost effective and reliable route-to-market that gives live performance tracking of your execution in the townships. Train and upskill the community, to sell your brands, in the merchandising way you want and need.

Become a logistics partner

If you have your own transport you can become a Taxi connect logistics partners.

We looking for Taxi drivers, Uber drivers, Bolt, and SA Taxis. Anyone with wheels can deliver the last mile for brands that they know and love.

Register your vehicle on the taxi connect app and get offered a delivery route and deliver the last mile distribution service. www.sataxiconnect.com

Become a sales agent

If you have your own android mobile phone, you can become a digital sales or marketing intelligence agent.

We are looking for unemployed salespeople, anyone with a sales ability or background, all you need to do is simply  download the platform, and you can start selling the brand you love, to local township traders within a 10km radius from where you live.

Our Service offering

shelfline pillars

our entrepreneurs success story

Watch our entrepreneur members showcase their success by completing their job training, and ensuring our development plans grow their business capability.


our team

Our talented group of executives have experience as flourishing entrepreneurs, and have the necessary skills to provide you with a platform to learn on the job.

Orin Roesstorff
Managing Director

Reyno van der Hoven
Chief Technology Officer
Chloe Frampton
Chief Marketing Officer

Lusanda Lusiti
Regional Manager Western Cape
Isabella Makuta
Non Executive Director and Chairperson of the Board
Seboifeng Makhanya
Divisional Executive

Mike Lebona

Nosipho Maseko
Customer Executive

refer a friend

shelfline a platform designed to help create opportunities for township entrepreneurs. If you have a friend that would be interested in becoming their own boss, share shelfline with them.